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Propolis-Honey(20) for dry, rough hair after swimming

작성자 Admin 등록일 2026. 10. 05 조회수 200

 


 

 


NEXT-GEN HAIRCARE
FOR THE ERA OF MICRO-TARGETING
PRODUCT PROPOSAL

 

Propolis-Honey(20) for dry, rough hair after swimming

 

 

 

 

Skinification brings facial skincare ingredients and routines
to scalp and body care.
Now, target audiences and their concerns are becoming even more specific.

 

 

A Key Beauty Market Trend
Skinification

 

  • Scalp odor control for teens
  • Products for curly hair
  • Root-volume shampoo
  • Body products with high levels of retinol and BHA
  • Targeted care for ingrown hairs and discoloration

 

 

 

Beyond skin type,
we need to look more closely at lifestyles and usage occasions.

 

 

Lifestyle?
Who uses it?

 

×

 

Occasion?
When is it used?

 

×

 

Environment
What conditions are users repeatedly exposed to?

 

 

 

 

Who uses a product, where, and when
helps define its target audience and the specific concerns it addresses.

 

  • Hand cream for climbers’ friction-stressed, dry hands
  • UV-protective eye patches for long hours of outdoor golf
  • Anti-chafing cream applied before cycling

 

 

Golfers with dry skin after sun exposure

Runners with skin discomfort from heat and sweat

Travelers with tight-feeling skin in dry airplane cabins

Swimmers with dry, stiff hair

 

Beauty products tailored to the daily lives of golfers, runners,
swimmers, and travelers are expected to become even more specific,
addressing distinct concerns at each moment of use.

 

 

 

 

So,
what care does hair need
after swimming?

 

 

From indoor swimming to surfing,
does your hair feel dry and rough after leaving the water?

 

 

Introducing Propolis-Honey(20)
for hair shine and thickness.

 

 

 

 

Why does hair feel dry and rough
after swimming or surfing?

 

 

Hair has a protective outer layer
and an adhesive structure that holds its layers together.

 

 

Chlorine in pools, salt in seawater,
and repeated sun exposure
can leave hair dry and rough.

 

 

18-MEA protective layer
CMC adhesive layer

 

 

Repeated chlorine exposure
Salt in seawater
Repeated sun exposure

 

Smooth hair → Rough hair

 

​Propolis and Honey Care 

for Dry, Rough Hair

 

Propolis and honey are natural ingredients that help support
the functions of the CMC, which connects hair layers,
and 18-MEA, which protects the hair surface.
They help retain moisture and protect hair for a shinier appearance.

 

 

Propolis
Honey

 

Damaged, dry hair → Healthy, smooth hair

 

 

Smoother, Fuller-Looking Hair

 

Hair testing showed that applying Propolis-Honey(20)
increased hair thickness and shine
compared with the control.

 

 

Control
Propolis-Honey(20)

 

 

Increase in Hair Thickness
21.6%

 

 

Increase in Hair Shine
35.2%

 

Internal hair testing by COSEED BIOPHARM. Measurements taken after a 1-hour ingredient treatment, 

 followed by washing and drying. Results compared with a purified-water control. Refer to the product brochure for details.

 

 

 

 

COSEED MAGAZINE

 

A new haircare trend
inspired by lifestyles.
Start with Propolis Honey.

 

 

Business Inquiries

 






 

 

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